Compare the best WordPress page builder plugins and find the perfect tool for your website - with helpful insights on features, pros and cons!
If you are planning a WordPress website, sooner or later you will be confronted with this question: Should I use a theme, code everything manually, or should I go for a page builder? And if the latter, which one is the right one?
WordPress page builder plugins offer you the opportunity to build websites visually. Without programming knowledge, but with maximum flexibility. But the market is large, the differences are sometimes subtle, sometimes serious. This is exactly where we want to help you.
You will not only receive an overview of the five best WordPress page builders, but also a well-founded evaluation of their functions, strengths, weaknesses and ideal use cases. Whether you are a beginner, manage agency projects or are looking for maximum performance and scalability - after reading this article, you will know what suits you best.
A page builder is a plugin for WordPress that allows you to put together page content using drag & drop without knowing HTML, CSS or PHP. The advantages are obvious:
At the same time, page builders do not replace a strategy. They are tools and every tool is only as good as the person using it. To help you choose the right tool, we present the five best WordPress page builders in detail below. Including specific recommendations per use case.
If you are looking for a WordPress page builder that is intuitive to use, delivers professional results and shines with countless extensions, there is no way around Elementor. The plugin has been the market leader for years, and for good reason.
Elementor is a pure frontend builder: You can immediately see what your site looks like. No annoying detour via the backend is necessary. Thanks to the huge selection of widgets, templates and add-ons, you can create practically any type of website: Landing pages, portfolios, business websites, or small stores.
The integrated theme builder is particularly interesting: You can design headers, footers, blog layouts and even WooCommerce templates completely without PHP.
All plans include a 30-day money-back guarantee and require annual billing.
Elementor is especially powerful if you:
Thanks to the many templates and the plug-and-play principle, Elementor is absolutely suitable for beginners. At the same time, it also offers plenty of scope for professionals with dynamic content and custom code options.
The marketing agency Waterfront Digital migrated its main page from a static theme to Elementor. Through targeted use of the image optimizer, simplified sections and the use of the form builder with clear CTAs, the loading time was reduced from 4.8 to 2.1 seconds.
The result: +27% conversion rate within 8 weeks, with identical traffic.
Elementor is powerful, but not perfect:
Another point of criticism: Some premium features are spread across multiple add-ons, which can become confusing as the project scope grows.
Elementor is the perfect choice, if you:
However, if you need an extremely lightweight setup (e.g., for a simple blog layout), Elementor might be too much of a good thing. In such cases, Gutenberg might suffice. More on that later.
At first glance, Beaver Builder may seem less spectacular than Elementor or Divi, but that's exactly what makes it the preferred choice for many. Because behind the simple look is a technically mature, robust and long-term plannable page builder that is particularly suitable for agencies, companies and developers.
Beaver Builder scores with a modular structure, clean code and, above all, a shortcode-free system.
This means that even if you deactivate or change the plugin at a later date, the basic structure of your site remains the same. An enormous advantage for the future-proofing of your web project.
The builder is also multisite-compatible, fully white-label-capable and excellently documented - features that are crucial for large customer projects.
Beaver Builder is clearly aimed at:
Due to its solid architecture and focus on performance, Beaver Builder is also particularly well-suited for larger corporate projects or strong page platforms.
What Beaver Builder doesn’t offer:
In short: If you want to “sell design” quickly, you may be faster with other tools. If you want to implement technically maintainable projects in the long term, this is the right place for you.
The WordPress agency Kontext Studio manages over 40 customer projects with a single Beaver setup - combined with the “Assistant Pro” tool for cloud storage of templates. The reusability saves around 60% production time and reduces support costs to a minimum, as the system is extremely stable.
1. You are planning many pages, e.g. client solutions or landing pages for customers.
2. You want to ensure that pages do not fall apart when deactivated.
3. You value clear, fast loading times and clean code.
4. You need white label functions or REST API for further development.
Beaver Builder is not sexy, but extremely reliable. If you work professionally with WordPress and have high demands on maintainability and performance, this is perhaps the most stable tool on the market.
Divi is more than just a page builder, it's a visual design system with a built-in conversion focus. Elegant Themes, the provider behind Divi, has been pursuing a clear vision for years: a tool that is intuitive for beginners and offers almost limitless creative possibilities for professionals.
What sets Divi apart from other tools is the combination of live editor, global design system and integrated split testing, a rarity in the WordPress environment.
Divi is particularly popular with agencies and freelancers who not only want to build websites for their clients, but also actively test and optimize them, for example, landing pages, sales funnels, or portfolios.
Notice: The license is validnot only for your own pages, but may also be used for customer projects.
The design agency BrightNode used Divi for a campaign landing page for a SaaS product. Four variants were tested against each other through targeted variations in text, button color and placement of the form. After 3 weeks it was clear: Variant B generated +38% more inquiries without additional traffic.
Divi is ideal if you:
However, if you need minimal technical structure, clean HTML output or API integrations, Beaver Builder or Gutenberg may be more suitable.
Conclusion: Divi offers you a visual design tool with a strong conversion focus. Perfect for designers, UX specialists, marketers and anyone who not only builds beautiful websites, but Measuring results want.
WPBakery (formerly Visual Composer) has been on the market for over a decade and despite growing competition, it still holds its own today. Why? Because it works with almost any theme, controllable layout structures alowed and is particularly suitable for developers and technically savvy users.
If you buy a theme from Themeforest, chances are WPBakery is already integrated. This makes it the quasi-industrial standard for many legacy projects but also for modular business websites.
While many page builders focus on visual experiences, WPBakery is more of a structural toolbox. You control exactly how something is constructed.
There are no subscription models – WPBakery relies on the One-time payment principle.
The agency Komplettklar GmbH manages several client sites that were originally based on different themes. The shared WPBakery foundation enabled all sites to be migrated to a unified editorial system, including custom shortcodes, modules, and content blocks.
Advantage: Consistent training for editors, less maintenance effort, clear CSS structure.
1. You work with themes from Themeforest or older WordPress projects
2. You need full control over structure, markup and shortcodes
3. You want Pay once and be flexible in the long term remain
4. You are technically fit, or work with developers
For bloggers, beginners or highly visually oriented projects, WPBakery is less suitable– Divi or Elementor have a clear advantage there.
Conclusion: WPBakery is like a tried-and-tested craft tool: not pretty, but reliable, especially in complex projects with individual requirements, shortcode dependencies, or high theme diversity.
Gutenberg is WordPress's default editor and is often underestimated. Since its launch in 2018, it has evolved rapidly and now forms the foundation for the modern WordPress ecosystem: Block-Themes, Full Site Editing (FSE), Layouts ohne Page Builder.
Anyone who works with structured content and values maximum performance, compatibility and editorial security will find Gutenberg to be a light, fast and future-proof solution, without any additional plugins.
Gutenberg is particularly interesting for editors, bloggers and companies that publish in a structured manner, maintain content and display SEO cleanly, without an overloaded interface.
The good news: With plugins like Spectra (Astra), Kadence or GenerateBlocks you can easily turn Gutenberg into a full-fledged page builder expand, without any bloat.
The plugin provider WPMets witched its entire website to Gutenberg + Block Theme in 2024. By eliminating external builders, reducing plugins and using native blocks, the Google PageSpeed rating increased from 85 to 99At the same time, server costs fell by 22% – while providing an improved user experience.
1. You want load quickly, structure cleanly and grow long
2. You need no animations or complex layouts, but clarity
3. You want no plugin dependency and maximum update security
4. You want to manage content clearly and efficiently – e.g., in editorial departments or for SEO projects
However, if you visual Design, Funnel Logic or CI-consistent Branding, Gutenberg is not (yet) a complete alternative to page builders like Elementor or Divi.
Conclusion: Gutenberg isn't a gimmick, but the logical core of WordPress 6+. Anyone looking for performance, update security, and structured growth will find a clean foundation here, especially when combined with lightweight themes and useful block extensions.
Planning a focused landing page? Then read on: Onepage – Everything Simplified on a Single Page
→ Use lean themes (e.g. Hello, Astra, GeneratePress)
→ Compress images (TinyPNG), minify CSS/JS
→ Use caching plugins (WP Rocket, FlyingPress)
→ Test plugins in a staging environment
→ Work with child themes
→ Keep themes and builders updated regularly
→ Use builders with clear code output (Beaver, Gutenberg)
→ Avoid complex add-on structures, regularly back up content
→ Consider early on which data you will need independently later
A beautifully designed page is good. A page that generates leads is even better. This is where Funnelforms comes in: The intelligent form builder is the ideal complement to all page builders, from Elementor to Gutenberg.
What Funnelforms offers:
With the right page builder in hand, you can create modern websites quickly, flexibly, and independently. Without an agency or developer. The key lies in conscious choice:
Use the insights from this article to make a choice that not only looks good today, but will also be sustainable in 12 months.
If you also want to enhance your site with the converting form then combine your Page Builder setup now with Funnelforms. This is how design becomes a true digital lead machine!